Advertising and Public Relations

Advertising and Public Relations are the two important tools for promoting products and services offered by the company. Both are very important parts of any business organization. During the academic session, the students can choose from a wide range of dynamic specializations offered by Advertising and Public Relations. This helps the candidate to master a particular field with proper basic theoretical knowledge, as well as advanced concepts.

The Advertising & Public Relations industry focuses on the relationship between a product/service and the public. It involves influencing the public’s perception of a product through the use of media, advertisements, and campaigns. After the course, you will get jobs including Media Directors, Copy Writers, Product Promoters, and Graphic Designers. This industry is a sub-sector of the Professional & Business Services industry.

Advertising & Public Relations Highlights

Eligibility Criteria for Advertising & Public Relations course

1. Some courses offered by the best institutes of public relations in India cover both advertising and PR fundamentals. You can join the best institutes and take a diploma or degree course covering both PR and advertising.

2. Candidates can identify their interests, you can take a specialization course.

3. To take a graduate course, you need to pass 12th in any stream. For diploma courses, you can join any of the best PR or advertising institutes after the 10th.

4. Students should have completed their 10+2 in any discipline from a recognized board.

5. The minimum score in 10+2 should be 50% or above.

Admission Process

1. Colleges publish admission notices on their website from June when most Indian universities would have finished degree exams.

2. Candidate to apply for each college, as each college considers each mark the cut-off mark.

3. Some private colleges and deemed universities perform their counselling process by conducting their university-level entrance exams.

4. Some colleges require a minimum of 50% aggregate in the qualifying examination.

5. Candidates who qualify for the test are called for an interview before the final seat allotment.

6. Documents like mark sheets, photographs, signatures and transfer certificates must be scanned and uploaded online to the portal.

7. All documents must be in a specific format and size only to be accepted.

8. Various Entrance Exams such as CUCET, PAT, State University, Central University etc are conducted to enrol students for courses.

Career in Advertising And Public Relations

Most professional and managerial positions in advertising and public relations services require a bachelor’s degree, with broad liberal arts exposure. Experienced applicants who possess a master’s degree may fill research positions.

Public relations is cultivating a strong and positive relationship with customers, employees, media people, and corporate and social officials. The salary & perks and career progressions are very good in advertising & public relations. Even if someone has to start as low as Rs. 8,000 per month at the entry-level stage, s/he can draw a monthly salary of Rs. 30,000 per month.

Some of the career options in Advertising and Public Relations are can take any of the below-mentioned jobs:

PR manager

Copywriter

Social media marketer/ manager

Employee relationship manager

Production team member

Creative team member

Media or community relationship manager

Journalist

Copywriter

Publicist Advertiser

Marketing manager

Art director